How to Understand Your Clients -Interview with Lara McCulloch

This interview with Lara McCulloch is an opportunity to tap into Lara’s 20 years of marketing. She highlights the importance of confidence in your competence, understanding your clients’ needs, and knowing how you can help by connecting your clients’ needs with your expertise.

Some of the key ideas to listen for in this interview are “the disruptive cure” for standing out against the noise, figuring out what your “micro-niche” is, and how to approach marketing and business development by knowing “the rub”, “the gap”, and the “Hero’s epiphany”.

You can find Lara at

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